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“Not only is B.L. a fabulous teacher, she’s a lot of fun.”
Joan Stewart, The Publicity Hound
“BL … opened our eyes to the opportunities that social can bring to Meijer”
Jonathan Dodge, Digital Media Team Leader, Meijer
“Your blog advertising campaign for American Greetings gave us the best return we have ever gotten in any campaign in any medium.”
Chris Caputo, VP Online Marketing, American Greetings
“The Up Your Budget Campaign achieved these great results for less than the cost of one 30-second ad.”
Cendant CMO to NY Times
"No proprietor has received more publicity. Stew Leonard gets the kind of publicity usually reserved for presidents and kings.”
Dr JT Kostman is one of the world’s leading Data Strategists and experts in Applied Artificial Intelligence and Cognitive Computing. In this interview, we discuss the importance of data science in marketing, social media and education. There’s a lot for marketers to learn in this conversation
Mitch Joel, “Six Pixels of Separation” author and podcaster and I discuss the growth of podcasting; who should and shouldn’t podcast; what makes a great podcast; what equipment you need to podcast; what makes brand podcasts effective, and much, much more.
Do you believe everything read in the paper or hear on the news?
B.L. Ochman interviews author Darcy Pattison - author of more than 30 books and a renowned teacher of writing - about her new children's book, The Nantucket Sea Monster - a Fake News Story.
In The Nantucket Sea Monster, Pattison tells a true story that became one of the most successful publicity stunts of all time. The book is now used to teach children in grades 3 to 6th the concept of fake news.heck out this great video
By B.L. Ochman
Writing and getting a book published is a huge accomplishment. Congratulations!
Building sales for your book is your next – enormous – challenge. You need publicity. You want editors and producers to want to interview you.
But before reporters and producers waste time on an interviewing an author they want to know she’ll sound smart. They can find that out quickly if your site and media kit include a two to three-minute video interview.
Leslie Mann, who writes feature stories for publications including the Chicago Tribune and its Tronc-owned sister papers, says she will often go to a trade association to find an informed source. “When a journalist gets broadcast clips for sources, woo-hoo, she would figure she’s hit the jackpot! Otherwise, sure, the source may know her stuff and have creds, but may be tongue-tied in front of a camera.”
Editors and producers want to know you can sound smart before they waste time interviewing you. They need to know that you’ll be articulate and interesting, rather than tongue-tied, umming and ahhing, overly self-promotional or, worse yet, boring. Short video interviews can quickly demonstrate that you’re a good subject. READ MORE
In this episode of our award-winning weekly podcast, we discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more.
In this episode of my award-winning weekly podcast, my co-host David Erickson and I discuss Google Lens bringing artificial intelligence to phones, Facebook adding screening to groups, MailChimp's email automation for everyone, hope for Parkinsons sufferers... and much, much more.
In this episode we discuss bulletproof vests for kids; the growing Cambridge Analytica Scandal involves Plantir and Peter Thiele; driving a car with VR; brands on HQ Trivia; long-forms audio; Google image optimization; Google Lens comes to iOS; a Boring development; the mountain of data you gave away to Google and Facebook will blow your mind; Desperately Seeking Counsel on Craig’s List; no more Lytro; a social network with no humans allowed; and much, much more.Check out this great video