“Not only is B.L. a fabulous teacher, she’s a lot of fun.”
Joan Stewart, The Publicity Hound
“BL … opened our eyes to the opportunities that social can bring to Meijer”
Jonathan Dodge, Digital Media Team Leader, Meijer
“Your blog advertising campaign for American Greetings gave us the best return we have ever gotten in any campaign in any medium.”
Chris Caputo, VP Online Marketing, American Greetings
“The Up Your Budget Campaign achieved these great results for less than the cost of one 30-second ad.”
Cendant CMO to NY Times
"No proprietor has received more publicity. Stew Leonard gets the kind of publicity usually reserved for presidents and kings.”
Dr JT Kostman is one of the world’s leading Data Strategists and experts in Applied Artificial Intelligence and Cognitive Computing. In this interview, we discuss the importance of data science in marketing, social media and education. There’s a lot for marketers to learn in this conversation
Mitch Joel, “Six Pixels of Separation” author and podcaster and I discuss the growth of podcasting; who should and shouldn’t podcast; what makes a great podcast; what equipment you need to podcast; what makes brand podcasts effective, and much, much more.
Do you believe everything read in the paper or hear on the news?
B.L. Ochman interviews author Darcy Pattison - author of more than 30 books and a renowned teacher of writing - about her new children's book, The Nantucket Sea Monster - a Fake News Story.
In The Nantucket Sea Monster, Pattison tells a true story that became one of the most successful publicity stunts of all time. The book is now used to teach children in grades 3 to 6th the concept of fake news.heck out this great video
By B.L. Ochman
As a public service, I like to periodically check in on the number of self-proclaimed social media "gurus," "ninjas," "masters" and "mavens" on Twitter. Why? Well, it seems like an important metric, an indicator of something.
Whatever it means, this is one indicator that is most definitely on the rise. In January 2013, the number of Twitter users with "social media" as part of their bio has grown to epic proportions. The list now tops 181,000 – up from a mere 16,000 when we first started tracking them in 2009, according to FollowerWonk.
As a public service, What’s Next Blog periodically reports on the number of self-appointed social media gurus, ninjas, warriors and visionaries. There has been epic growth since our last report.
The June 2014 What’s Next Blog social media guru Twitter Bio list (researched on FollowerWonk) has grown to epic proportions. The list now tops 297,897 – up from a mere 16,000 when we first started tracking them in 2009. Read More
In this episode of our award-winning weekly podcast, we discuss Google’s new strategy for leveraging the growing library of podcast content; the latest data about the podcast consumer; Amazon’s new Alexa Skill Blueprints feature; an advocacy campaign that turns victims of gun violence’s handwriting into a tool for change; teaching kids to be polite to machines; and much, much more.
In this episode of my award-winning weekly podcast, my co-host David Erickson and I discuss Google Lens bringing artificial intelligence to phones, Facebook adding screening to groups, MailChimp's email automation for everyone, hope for Parkinsons sufferers... and much, much more.
In this episode we discuss bulletproof vests for kids; the growing Cambridge Analytica Scandal involves Plantir and Peter Thiele; driving a car with VR; brands on HQ Trivia; long-forms audio; Google image optimization; Google Lens comes to iOS; a Boring development; the mountain of data you gave away to Google and Facebook will blow your mind; Desperately Seeking Counsel on Craig’s List; no more Lytro; a social network with no humans allowed; and much, much more.Check out this great video